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Learn Subcontext

Short walkthroughs and step-by-step guides to every part of the platform.

Building with Subcontext? The developer docs cover website embeds, the API, OAuth tokens and connecting AI assistants. Developer documentation

Walkthroughs and guides

A few minutes each, one feature at a time, and step-by-step guides from set-up to results.

ChatGPT & Claude Your firm in ChatGPT and Claude 2:14
Featured

Your firm in ChatGPT and Claude

Set up an app for ChatGPT or Claude using your agent. When a customer asks to be put in touch, the lead comes into Subcontext and your CRM.

ChatGPT & ClaudeIntegrationsCRM
CRM Follow up from your own CRM 1:38

Follow up from your own CRM

Add a small script to your CRM and each client record gets a follow-up button. It drafts a message from your latest call note, and your adviser checks it before it's sent.

CRMOutreachAI agents
Guide · 3 min read Win back quiet leads with a nurture stream

Win back quiet leads with a nurture stream

Find leads that have gone quiet, save them as a segment, and message them through an outreach stream with drafts you approve.

CRMOutreachAI agents
Bookings Taking bookings 2:31

Taking bookings

Connect Google Calendar and your agent can book calls into free slots, with a Google Meet link in the invite.

BookingsAI agents
Guide · 4 min read Take leads from a partner and follow them up automatically

Take leads from a partner and follow them up automatically

Set up a campaign for a partner's leads, give them the sending details, and build a workflow that assigns, tasks and messages each new lead.

Outreach Reaching your existing customers 2:25

Reaching your existing customers

Add customers to an outreach stream and each gets a personal first message. Approve them one by one or let them send, and your agent picks up the replies.

OutreachAI agents
Guide · 3 min read Move your web chat visitors to WhatsApp

Move your web chat visitors to WhatsApp

Connect WhatsApp to your chat agent, get the essential templates approved, and add a button that moves visitors from web chat to WhatsApp.

Compliance Testing your agent with compliance checks 2:25

Testing your agent with compliance checks

Run a set of questions, like the FCA Consumer Duty pack, against your agent as real conversations. Each answer is graded and you can read the whole chat.

ComplianceAI agents
Guide · 3 min read Send every new lead to your CRM or a Google Sheet

Send every new lead to your CRM or a Google Sheet

Connect a Google Sheet, a webhook or a custom integration, and use it in a workflow that runs each time a lead arrives.

IntegrationsCRM
Compliance Auditing conversations 3:35

Auditing conversations

See what was blocked, escalated or flagged in every conversation, open the full record of any of them, and download it as a PDF.

ComplianceChatGPT & Claude
Guide · 3 min read Bring in your existing contacts and reach out to them

Bring in your existing contacts and reach out to them

Import a spreadsheet of contacts, check how every row landed and settle anything held, then message them or add them to an outreach stream.

Integrations Connecting to a partner's system 2:31

Connecting to a partner's system

Give the assistant a partner's API guide. It asks about anything missing, sets up the connection for you to approve, and tests it with a made-up lead.

IntegrationsCRM
Guide · 4 min read Hand over from the AI to your team

Hand over from the AI to your team

Decide when the agent passes a conversation to a person, make sure the right people hear, then take over, reply and hand it back.

AI agents Setting up your first agent 2:50

Setting up your first agent

Create an agent, tell it about your firm and its rules, try it in a test chat, then put it live on the channels you want.

AI agents
Guide · 4 min read Stay compliant when calling and messaging

Stay compliant when calling and messaging

Screen numbers against the TPS register, respect consent and quiet hours, protect people who may be vulnerable, limit what the agent may do and test it regularly.

ComplianceCRMOutreach
CRM Workflows 2:24

Workflows

Do something every time something happens to a lead: assign it, add a task, tell the team or write a note. Test it first, and see every run afterwards.

CRMAI agents
Guide · 4 min read Put your agent on the phone

Put your agent on the phone

Attach a number, choose a voice, test a call, and handle callbacks, bookings and calls you make yourself from a lead's page.

WhatsApp Setting up text and WhatsApp 2:23

Setting up text and WhatsApp

Verify your business once, add a number for texts, then connect your WhatsApp Business account and its message templates.

WhatsAppAI agents
Guide · 4 min read Let customers' own AI assistants reach you

Let customers' own AI assistants reach you

Publish a ChatGPT or Claude app, add WebMCP tools to your website, publish an A2A agent card, then see what assistants ask and which leads they bring.

ChatGPT & ClaudeIntegrationsCRM
Compliance Sales flows and the audit log 2:08

Sales flows and the audit log

Set out the steps of your sale and add your own requirements. Each sale is checked as it happens, and the record is kept and locked so you can show it later.

ComplianceAI agents
Guide · 7 min read Put a lead form on your website

Put a lead form on your website

Turn on a campaign's lead form, design it, paste one snippet, and every enquiry lands on the campaign with where it came from and what they agreed to.

Compliance Consent and opt-outs 3:16

Consent and opt-outs

How customers opt out by email, text or WhatsApp, where their answers are kept, and how you set the rules every message follows.

ComplianceCRMOutreach
CRM Recording outcomes 2:09

Recording outcomes

Record quotes and sales with their value, see which campaigns brought them in, and send them back to Google Ads and Meta.

CRMInsights