The platform
Most financial services systems were built for screens and batch runs, and every AI project fights them. Subcontext is built for agents to operate: every operation a typed call, every change an event, every action on the record. Put it in front of the systems you already run or, if you're an insurer, run whole products on it.
Why it matters
When the systems underneath are built to be operated by agents as well as people, the pace of the whole business changes.
A journey, a workflow or a product is configuration plus approval, so you can try things, learn and adjust while the market's still paying attention.
A question becomes a quote, an application or a booked adviser in one conversation; a change is settled while the customer is still there.
Downstream systems hear about every change in seconds, not in tomorrow's batch file.
Features
One assistant across ChatGPT and Claude, web chat, WhatsApp, SMS, email and the phone, with one conversation that follows the customer between them. Your team can watch any of it live and step in.
Every lead and customer on one record: what we know about them, every conversation and every touch, and the stage they're at. Workflows act on it the moment something changes, so nobody has to remember the follow-up.
The assistant offers times that are genuinely free in your team's calendars, books the call and sends the invite, with a video link when you want one.
Every message screened before it's sent, vulnerability spotted and escalated, every decision logged, and a test harness your compliance team runs themselves.
People flow in from CRM workflows, the leads list or any spreadsheet (the AI works out the columns), and the AI writes one individual intro per person, sent automatically or behind a human approval gate. Sends are paced, with opt-outs, quiet hours, dedup and a cost ceiling enforced, and a funnel that counts people: sent, replied, booked, won.
One snippet puts a nurture button beside every client record in your adviser portal or CRM. Two dropdowns and a note become an editable AI draft; the assistant owns the reply and books the callback. Firms without an account get a capped trial provisioned in one click.
Press Ctrl+J and ask. The assistant sets up your assistants, workflows and integrations, reads the pipeline and chases what's slipping, and nothing it changes happens until you approve it.
Send leads and events to your CRM, adviser platform or spreadsheet, and pull answers back in. Hand the assistant a partner's API guide and it builds the connection for you to approve.
For insurers
Covers, terms, bounds and documents declared as configuration, not code, including multi-benefit bundles: life, critical illness and income protection on one policy. From draft to live in days, not quarters.
Decision rules and rate tables your team can edit and approve, with insurer and reinsurer sign-off built into the process, and a full history of exactly which rates were live when.
Question sets with conditional logic and derived factors (BMI from height and weight, not another question). Hard stops, decline, refer, postpone, behave correctly mid-conversation.
Bind, mid-term adjustments, cancellations, cooling-off and renewals. Every change creates a new version on the same policy number, the full history is queryable by date, and the system notices the dates that matter without being asked.
First notice of loss in conversation, at any hour. Every claim is checked against the cover in force on the event date, not today, with the payable sum and the reinsurer's share recorded at that moment.
Card payments and Direct Debit with validated UK account details, daily collections, automatic retries and escalation when payments fail, and collection days customers can change in conversation.
Policy schedules, wording and letters generated per product and per brand, personalised to each policy, with immutable versions, so you always know exactly which document a customer received.
Manufacturers, distributors and reinsurers are first-class organisations. Launch white-label branded sites per product line, with per-brand documents, email chrome and assistants.
Adoption
Start at the edges: assistants in front of the systems you already run, a REST API with idempotency keys on the way in, and webhooks on every event on the way out, to your CRM, your adviser platform or your data warehouse. Insurers can go further and run complete products on it, quote to claim, or point a product at an external PAS for policy admin. No rip-and-replace required to start.
MCP
The platform ships with a Model Context Protocol server, so Claude, Codex or any MCP client can operate it directly. Connect your account and it acts as you: same organisations, same role, same permissions, every action audited. Ask it to build a workflow, tune a journey, chase a lead or read the pipeline. And it all happens on a draft: nothing reaches a customer until you publish a release, and any release can be rolled straight back.
Bring your architects and your hardest questions, we'll go as deep as they want.