Industry
What will the first AI life insurance broker look like?
Most visions of an "AI broker" just bolt a chatbot onto today's sales process, aiming to get the consumer onto the phone. The more ambitious possibility is that natural language reverses the direction of the whole market: the conversation begins with the consumer's circumstances, and the product, process and provider assemble around them. A look at what the first real AI life insurance broker will actually be — always available, escalating to humans when needed, built around the Consumer Duty, and reshaping the relationship between protection need, intention and process.
