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Product launches, engineering write-ups, and notes from the field on putting AI assistants to work in financial services.

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Subcontext brings protection distribution into ChatGPT and Claude

UK insurers and brokers can now distribute protection products inside ChatGPT and Claude. Consumers can ask about life cover, get a price built from the product's own rules, check eligibility, have exclusions explained and book a callback without leaving the AI conversation, with governance and an audit trail built in.

Alain Desmier and Mike Laming

September 22, 2026 · 4 min read