1. Purpose
Some of Subcontext's sub-processors process personal data in the United States. This assessment records how those restricted transfers are made lawful under the UK GDPR, and why the data remains adequately protected.
It follows the approach in the Information Commissioner's Office guidance on transfer risk assessments: describing the transfers, assessing the risk of harm to individuals from the data being transferred, considering the protections offered by the destination's legal regime and by the transfer mechanism, and reaching an overall conclusion. Customers can rely on it when considering their own obligations as controllers.
2. Scope and Background
- Restricted transfer: under the UK GDPR, a transfer of personal data to a recipient outside the UK is restricted unless the destination is covered by UK adequacy regulations. Transfers to the European Economic Area, including AWS in Ireland and Meta in Ireland, are covered by UK adequacy regulations and are not restricted
- When an assessment is needed: an assessment is required where a transfer relies on the International Data Transfer Agreement or the UK Addendum. It is not required for transfers to US recipients certified under the UK Extension to the EU-US Data Privacy Framework, which rely on UK adequacy regulations. This assessment covers all US transfers for completeness, whichever mechanism applies
- Roles: Subcontext is the exporter as processor for customer data, and as controller for its own users' and contacts' data
3. Transfers in Scope
| Sub-processor | Purpose | Data |
|---|---|---|
| Amazon Web Services | Hosting support services and email delivery | Customer data |
| OpenAI | Speech and conversation for voice calls | Call audio, conversation content |
| ElevenLabs | Speech synthesis for voice calls | Agent response text |
| Twilio | SMS, WhatsApp and voice delivery | Phone numbers, message content, call audio |
| Stripe | Payment processing | Billing and payment data |
| Meta Platforms | WhatsApp messaging, ads conversion reporting where connected | Phone numbers, message content, hashed contact details |
| Calendar, Sheets and ads conversion reporting where connected; Android push and crash reporting | Booking details, hashed contact details, device data | |
| Apple | Push notifications to Subcontext's apps | Device tokens, notification content |
| Persona (via Twilio) | Identity checks for phone number registration | Customer representatives' identity data |
Text conversations with AI agents are processed in the UK and EU, and are not part of these transfers.
Primary storage of customer data is in the AWS Ireland (eu-west-1) region. Text AI runs on AWS Bedrock in the EU (Ireland, whose EU cross-region routing may serve a request from another AWS EU region) and London, and requests to US-routed models are refused.
4. Transfer Mechanisms
- Where the recipient is certified under the UK Extension to the EU-US Data Privacy Framework, transfers rely on the UK-US data bridge
- Otherwise, transfers are made under the UK International Data Transfer Agreement, or the EU Standard Contractual Clauses with the UK Addendum
The mechanism relied on for each sub-processor is confirmed during supplier due diligence under the Supplier Risk Management Policy, and checked again at each review, including whether the recipient's certification remains active.
5. Risk of Harm to Individuals
The ICO approach first considers how much harm individuals could suffer if the transferred data were accessed by a third party, including a public authority, without proper safeguards.
| Transfer | Data and its sensitivity | Who it relates to | Harm risk |
|---|---|---|---|
| AWS (US services, email delivery) | Customer data in transit through supporting services and email | Customers' customers, platform users | Moderate |
| OpenAI and ElevenLabs | Call audio and conversation content for voice calls, which may include details needed for a quote | Customers' customers who use voice | Moderate |
| Twilio | Phone numbers, message content and call audio | Customers' customers | Moderate |
| Stripe | Billing and payment data; card details are handled by Stripe and never stored by Subcontext | Customers and their customers making payments | Moderate |
| Meta Platforms | Phone numbers and WhatsApp message content; hashed contact details for ads reporting | Customers' customers | Moderate for messaging, low for hashed data |
| Booking details, sheet rows, hashed contact details, device data | Customers' customers, platform users | Low | |
| Apple | Device tokens and notification content | Platform users | Low |
| Persona (via Twilio) | Identity data of customers' business representatives | Named individuals at customer firms | Moderate |
Special category data, such as health information collected for an insurance application, is analysed by AI in the UK and EU, not in the US. It may still appear in message content carried by Twilio or Meta, or be spoken on a voice call, so those transfers are treated as moderate risk and voice data is limited to customers who use voice.
6. Assessment of the Destination
US law gives authorities powers to request data for national security purposes. Executive Order 14086 introduced limits on those powers and a redress mechanism for UK individuals, which underpins the UK-US data bridge. The data in scope is mostly operational (message delivery, payments, speech for calls), and is of low interest to such authorities.
In line with the ICO approach, Subcontext considers:
- Enforceability of the transfer mechanism: the IDTA, the Standard Contractual Clauses with the UK Addendum, and Data Privacy Framework commitments are enforceable contractual or regulatory commitments by established companies, and the US has a functioning court system able to enforce contracts
- Third-party access: the main concern is access by US public authorities for national security purposes. Executive Order 14086 requires such access to be necessary and proportionate, and provides a redress route through the Data Protection Review Court, which the UK government took into account when making the UK-US data bridge
- Likelihood in practice: the recipients are commercial service providers, and the data is transactional and short-lived in most cases. Large providers publish transparency reports on government requests
7. Supplementary Measures
- All data is encrypted in transit, and at rest by the providers
- Only the data needed for each task is sent
- Contact details used for ads reporting are hashed before they are sent
- Voice data goes to the US only for voice calls, and only for customers who use voice
- Providers' commitments not to use the data to train models, and their transparency reports, are reviewed as part of supplier due diligence
Further measures that support the assessment:
- OpenAI does not train on API data and may retain it for up to 30 days for abuse monitoring
- Each customer's messaging can run in its own isolated Twilio account
- Credentials for sub-processors are encrypted at rest, and callbacks from them are signature-verified
- Sub-processor agreements require prompt notification of personal data breaches and flow down equivalent obligations to their own sub-processors
8. Conclusion
With these mechanisms and measures, the transferred data receives protection that is not materially lower than in the UK, and the transfers may continue.
| Transfer | Conclusion |
|---|---|
| All transfers in section 3 | May proceed under the mechanism recorded for each sub-processor |
9. Monitoring and Triggers for Reassessment
This assessment is revisited, in addition to the regular review, if:
- A sub-processor loses its Data Privacy Framework certification, or the UK-US data bridge is withdrawn or challenged
- US law on public authority access to data changes significantly
- A sub-processor reports a government request or breach affecting Subcontext data
- A new type of data, especially special category data, starts to be sent to a US recipient
If a transfer can no longer be justified, Subcontext will consider switching to a UK or EU region or provider, suspending the feature that relies on it, and telling affected customers.
10. Review
This assessment is reviewed at least annually, when a new sub-processor outside the UK is engaged, and when the relevant law changes.
11. Related Documents
- Sub-Processor List
- Supplier Risk Management Policy
- Data Protection Impact Assessment
- Encryption & Key Management Policy
- Data Retention & Deletion Policy
12. Document Control
| Item | Detail |
|---|---|
| Owner | Security Officer |
| Approved by | The directors of Subcontext Ltd |
| Review | At least annually, when a new sub-processor outside the UK is engaged, and when the relevant law changes |
| Effective | October 2026 |