Press
In the press
Coverage of Subcontext across publications, podcasts and video.
Coverage
Newest first. Each opens on the publisher's site.
Article
Subcontext adds ChatGPT capability for protection
Subcontext integrates with ChatGPT and Claude so UK insurers and distributors can sell protection directly inside the assistants, with whole-of-market panels available through IRESS' The Exchange.
Cover Magazine
September 23, 2026
Article
The AI protection distribution race is underway
Aviva has fired the starting gun. Alain Desmier on AI-native distribution, closing the conversation gap, shorter products, and what it will take for insurers to win.
Protection Reporter
June 25, 2026
Article
AI will create millions of new protection policies
Alain Desmier argues the protection gap is a conversation gap, and conversational AI is the technology that will finally close it.
Cover Magazine
June 11, 2026